A Moving to another question will save this response. Questlon 39 At Fantastic Flavors, a large regional chain candy stores, employees from marketing, design, production, and finance work in cross-functional groups to save time and money in the new product development process. Fantastic Flavors uses a approach O a sequential product development O b. heuristic Oc functional Od. customer-centered new product development O e team-based new product development hp

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 39
approach.
At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance work in cross-functional groups to save time and money in the new product development process. Fantastic Flavors uses a
O a. sequential product development
O b. heuristic
Oc. functional
O d. customer-centered new product development
O e. team-based new product development
hp
%
80
%24
3
R
K
F
T v B,
M.
Transcribed Image Text:A Moving to another question will save this response. Question 39 approach. At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance work in cross-functional groups to save time and money in the new product development process. Fantastic Flavors uses a O a. sequential product development O b. heuristic Oc. functional O d. customer-centered new product development O e. team-based new product development hp % 80 %24 3 R K F T v B, M.
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