A-n-s-w-e-r- -t-h-e- -f-o-l-l-o-w-i-n-g- -q-u-e-s-t-i-o-n -(-i-n- -b-u-l-l-e-t- -p-o-i-n-t-s- -f-o-r-m-)- -i-n- -P-h-i-l-i-p-p-i-n-e-s- -b-a-s-e- -m-a-r-k-e-t- --of-- M-c-d-o-n-a-l-d-'--s-,- -J-o-l-l-i-b-e-e- -a-n-d- -K-F-C--G-i-v--e- -3- -p-r-i-c-i-n-g- -s-t-a-t-e-g-y- -d-o-e-s- -M-c-d-o-,- -J-o-l-l-i-b-e-e- -a-n-d- -k-f-c- -h-a-s- -i-n- -t-h-e- -p-h-i-l-i-p-p-i-n-e-s--G-i-v-e- -3- -m-e-n-u-'-s- -m-c-d-o-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c- -o-f-f-e-r- -t-o- -t-h-e- -p-u-b-l-i-c--G-i-v-e-- 3- -p-r-o-m-o-t-i-o-n-a-l- -a-c-t-i-v-i-t-i-e-s- -d-o-e-s- -m-c-d-o-n-a-l-d-'-s-,- -j-o-l-l-i-b-e-e-,- -a-n-d- -k-f-c--G-i-v-e- -3- -c-u-s-t-o-m-e-r- -s-e-r-v-i-c-e- -i-n-i-t-i-a-t-i-v-e-s- -o-f- -m-c-d-on-a-l-d-'-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c--G-i-v-e- -3- -l-o-ya-l-t-y- -p-r-o-g-r-a-m-s- -o-f- -m-c-d-o-n-a-l-d-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c--G-i-v-e- -3- -m-e-n-u- -a-d-a-p-t-i-o-n- -o-f- -m-c-d-o-n-a-l-d-'-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c--G-i-v-e- -3- o-p-e-r-a-t-i-o-n-a-l- -e-f-f-i-c-i-e-n-c-y- -o-f- -m-c-d-o-n-a-l-s-,- -j-o-l-l-i-b-e-e- -k-f-c- --G-i-v-e- -3- -s-u-p-p-l-y- -c-h-a-i-n- -m-a-n-a-g-e-m-e-n-t- -o-f- -m-c-d-o-n-a-l-d-;-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c--G-i-v-e- -3- -d-i-g-i-t-a-l- -p-r-e-s-e-n-c-e- -o-f- -m-c-d-o-n-a-l-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c--G-i-v-e- -3- -c-o-m-m-u-n-i-t-y- -e-n-g-a-g-e-m-e-n-t- -o-f- -m-c-d-o-n-a-l-s-'-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c--G-i-v-e- -3- -b-r-an-d-i-n-g- -a-n-d- -m-a-r-k-e-t-i-n-g- -o-f- -m-c---d-o-n-a-l-d-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-

The fast-food industry in the Philippines is a dynamic and competitive landscape, driven by the…

Answered: A-n-s-w-e-r- -t-h-e-…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A-n-s-w-e-r- -t-h-e- -f-o-l-l-o-w-i-n-g- -q-u-e-s-t-i-o-n -(-i-n- -b-u-l-l-e-t- -p-o-i-n-t-s- -f-o-r-m-)- -i-n- -P-h-i-l-i-p-p-i-n-e-s- -b-a-s-e- -m-a-r-k-e-t- --of-- M-c-d-o-n-a-l-d-'--s-,- -J-o-l-l-i-b-e-e- -a-n-d- -K-F-C-

-G-i-v--e- -3- -p-r-i-c-i-n-g- -s-t-a-t-e-g-y- -d-o-e-s- -M-c-d-o-,- -J-o-l-l-i-b-e-e- -a-n-d- -k-f-c- -h-a-s- -i-n- -t-h-e- -p-h-i-l-i-p-p-i-n-e-s-
-G-i-v-e- -3- -m-e-n-u-'-s- -m-c-d-o-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c- -o-f-f-e-r- -t-o- -t-h-e- -p-u-b-l-i-c-
-G-i-v-e-- 3- -p-r-o-m-o-t-i-o-n-a-l- -a-c-t-i-v-i-t-i-e-s- -d-o-e-s- -m-c-d-o-n-a-l-d-'-s-,- -j-o-l-l-i-b-e-e-,- -a-n-d- -k-f-c-
-G-i-v-e- -3- -c-u-s-t-o-m-e-r- -s-e-r-v-i-c-e- -i-n-i-t-i-a-t-i-v-e-s- -o-f- -m-c-d-on-a-l-d-'-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-
-G-i-v-e- -3- -l-o-ya-l-t-y- -p-r-o-g-r-a-m-s- -o-f- -m-c-d-o-n-a-l-d-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-
-G-i-v-e- -3- -m-e-n-u- -a-d-a-p-t-i-o-n- -o-f- -m-c-d-o-n-a-l-d-'-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-
-G-i-v-e- -3- o-p-e-r-a-t-i-o-n-a-l- -e-f-f-i-c-i-e-n-c-y- -o-f- -m-c-d-o-n-a-l-s-,- -j-o-l-l-i-b-e-e- -k-f-c- -
-G-i-v-e- -3- -s-u-p-p-l-y- -c-h-a-i-n- -m-a-n-a-g-e-m-e-n-t- -o-f- -m-c-d-o-n-a-l-d-;-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-
-G-i-v-e- -3- -d-i-g-i-t-a-l- -p-r-e-s-e-n-c-e- -o-f- -m-c-d-o-n-a-l-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-
-G-i-v-e- -3- -c-o-m-m-u-n-i-t-y- -e-n-g-a-g-e-m-e-n-t- -o-f- -m-c-d-o-n-a-l-s-'-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-
-G-i-v-e- -3- -b-r-an-d-i-n-g- -a-n-d- -m-a-r-k-e-t-i-n-g- -o-f- -m-c---d-o-n-a-l-d-s-,- -j-o-l-l-i-b-e-e- -a-n-d- -k-f-c-

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