A proper promotional mix is one that:​   Question 37 options:   a)  ​meets the needs of a target market.   b)  ​entails indirect, one-way communication.   c)  ​does not use advertising.   d)  ​works for all products of a company.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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A proper promotional mix is one that:​
 

Question 37 options:

 

a) 

​meets the needs of a target market.
 

b) 

​entails indirect, one-way communication.
 

c) 

​does not use advertising.
 

d) 

​works for all products of a company.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing