a. b. Month (t) 1 2 3 4 5 6 Monthly Application Downloads 235,000 290,000 336,000 390,000 435,000 498,000 Forecast for Next Month 220,000.00 (Round your answer to 2 decimal places.) Month 7's forecast is: Trend 40,000.00 (Round your answer to 2 decimal places.) Complete the table above, filling in the "Forecast for next month" and "Trend" columns, using double exponential smoothing.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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My App is a small but growing start-up that sees demand for several of its apps increasing quickly. The
table below shows the last six months of downloads. Use a forecast for the first month of 220,000, an
initial trend forecast of 40,000, and smoothing parameters of 0.25 for both demand smoothing and trend
smoothing.
a.
b.
Month (t)
1
2
3
4
5
6
Monthly Application
Downloads
235,000
290,000
336,000
390,000
435,000
498,000
Forecast for Next Month
220,000.00
(Round your answer to 2 decimal places.)
Month 7's forecast is:
Trend
40,000.00
(Round your answer to 2 decimal places.)
Complete the table above, filling in the "Forecast for next month" and "Trend" columns, using double
exponential smoothing.
Transcribed Image Text:My App is a small but growing start-up that sees demand for several of its apps increasing quickly. The table below shows the last six months of downloads. Use a forecast for the first month of 220,000, an initial trend forecast of 40,000, and smoothing parameters of 0.25 for both demand smoothing and trend smoothing. a. b. Month (t) 1 2 3 4 5 6 Monthly Application Downloads 235,000 290,000 336,000 390,000 435,000 498,000 Forecast for Next Month 220,000.00 (Round your answer to 2 decimal places.) Month 7's forecast is: Trend 40,000.00 (Round your answer to 2 decimal places.) Complete the table above, filling in the "Forecast for next month" and "Trend" columns, using double exponential smoothing.
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