A. Choose one of the 4 options(political & legal, economic, technological, or social/cultural) and answer the following questions: B. Trend: Source: Product Ideas related to this trend: C. Best Idea: D. Product Market/Industry Definition of Best New Product Idea.
A. Choose one of the 4 options(political & legal, economic, technological, or social/cultural) and answer the following questions: B. Trend: Source: Product Ideas related to this trend: C. Best Idea: D. Product Market/Industry Definition of Best New Product Idea.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A. Choose one of the 4 options(political & legal,
economic, technological, or social/cultural) and
answer the following questions:
B. Trend:
Source:
Product Ideas related to this trend:
C. Best Idea:
D. Product Market/Industry Definition of Best New
Product Idea.
E. Product Market/Industry Trend. For the Best New Product Idea.
• Trend:
• Source:
F. Target Market. (Describe either the B2C or B2B target that is most important per the instructions.)
G. Competitive Rivals. List 3 key competitive rivals.
H. Competitive Advantage.
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Where are the answers for E, F, G, H? And where's the Source for B?
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