Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $178,740 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $83,000, with associated expenses of $29,000. The additional sales revenue and expenses from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent. (Hint: The $178,740 advertising cost is an expense.) Use Appendix A for your reference. Note: Use appropriate factor(s) from the tables provided. Required: 1. Compute the payback period for the advertising program. 2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent. Note: Round your Intermediate calculations and final answer to the nearest whole dollar. 1. Payback period 2. Net present value years

Algebra and Trigonometry (6th Edition)
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ISBN:9780134463216
Author:Robert F. Blitzer
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ChapterP: Prerequisites: Fundamental Concepts Of Algebra
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Allegience Insurance Company's management is considering an advertising program that would require an initial
expenditure of $178,740 and bring in additional sales over the next five years. The projected additional sales
revenue in year 1 is $83,000, with associated expenses of $29,000. The additional sales revenue and expenses
from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent.
(Hint: The $178,740 advertising cost is an expense.)
Use Appendix A for your reference.
Note: Use appropriate factor(s) from the tables provided.
Required:
1. Compute the payback period for the advertising program.
2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent.
Note: Round your Intermediate calculations and final answer to the nearest whole dollar.
1. Payback period
2. Net present value
years
Transcribed Image Text:Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $178,740 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $83,000, with associated expenses of $29,000. The additional sales revenue and expenses from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent. (Hint: The $178,740 advertising cost is an expense.) Use Appendix A for your reference. Note: Use appropriate factor(s) from the tables provided. Required: 1. Compute the payback period for the advertising program. 2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent. Note: Round your Intermediate calculations and final answer to the nearest whole dollar. 1. Payback period 2. Net present value years
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