Amazon sells books, music, electronics, software, toys, and home improvement products online. In which product category does going online offer the greatest advantage compared with a retail store chain? In which product category does the online channel offer the smallest advantage (or a potential cost disadvantage) compared with a retail store chain? Why? Start a New Thread
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Amazon sells books, music, electronics, software, toys, and home improvement products online. In which product category does going online offer the greatest advantage compared with a retail store chain? In which product category does the online channel offer the smallest advantage (or a potential cost disadvantage) compared with a retail store chain? Why?
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- In order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailerWhat is instant messaging (IM), and how can it support business operations? Which technology does IM replace or augment in online retailing?Assuming that you are starting a car service at peoples home(home service) business, where will you sell your product and why? Will you use direct or indirect channels?
- Telephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.How do retailers navigate the challenges of returns management and reverse logistics to streamline processes, reduce costs, and improve customer satisfaction?List the services performed by wholesalers. For whom is each service performed?
- Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?“The manufacturer’s choice of marketing channels is interviewed with its policy ondistribution intensity.” Comment on the mentioned statement. Also, explain channeldesign process of Swiggy. How Swiggy distribution services are different from anyother food delivery company?What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer.
- In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.Not only do consumers have the same expectations of accessibility and consistency for retailers, but they may have elevated expectations around service regardless of whether it's online or offline. Specifically, they may also expect that retailers will accept orders online, complementing and copying in-store service while adding delivery. what are some factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction?Choose a retail business that you want to start. Where do you want to start? Who are your target customers? What are the goals of your business? Choose an ownership form and the type of retailer. What value added services would you provide to your customers?