Ana Chua, a BS Entrepreneur student observed that in theirsubdivision, there are only 3 water refilling stations andevery household purchased mineral water twice a week.With a limited number of refilling stations, some of thehouseholds were forced to purchase mineral water outsidetheir subdivision which is a little farther in their vicinity. AnaChua became interested in putting up a water refillingstation in their subdivision and comply in her course to setup and run a small business in their subdivision. She hasthe following data based on her observation.No. of households in their subdivision = 80No. of times the households buys mineral water = 2times a weekAverage price of mineral water the households buys= P1201. Compute the market size and market size profit ofthe water refilling station (5pts.)Market size =Market size profit%3D2. Compute for the market share of the competitors andAna Chua (5 pts. each)The total market share of Ana Chua's competitoris 75% which is equivalent toAna Chua which is 25% equivalent toandPotential market share (competitors) =Potential market share (Ana Chua) = 3. Capture the remaining market share (10 pts.)Devise 2 possible business strategies that Ana Chua canuse to capture the remaining market.1.2.Ana Chua sets a target at 25% of the remaining marketshare which is equivalent toTarget market share (5pts.) =

Number of Household in Sub division - 80 Number of times a household buys a mineral water in a week…

Answered: Ana Chua, a BS Entrepreneur student…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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