Appliance chains such as Abenson's or Automatic handle a number of I brands. If you are a relatively unknown appliance brand that is in their stores, what are ways by which you can make your brand stand out?
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Appliance chains such as Abenson's or Automatic handle a number of I brands. If you are a relatively unknown appliance brand that is in their stores, what are ways by which you can make your brand stand out?
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- What are the advantages and disadvantages of selling costetics products through door-to-door selling, specialty stores, department store counters, and supermarkets and hypermarkets? How will the use of these channels very with target market segments and brand strategies?What benefits does Target receive from its store brands?What are limited-line retailers?
- Provide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?What factors (other than price) do customers place a value on? How can a retailer use these factors to create a differential advantage?Why owners of store brands can offer lower prices?
- How does a specialty store differ from a category killerand a discount store?Store brands are created and manufactured by the retailers. Select one: a. True. O b. False.You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.