are part of Marketing Communications team at Airtel. Airtel operates in 18 countries across South Asia and Africa and is considering launch of a standardized campaign across all the 18 countries. What factors would you be considering in launch of such global campaign?What challenges, would you face in using standardised advertising across all these countries? Explain Briefly
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You are part of Marketing Communications team at Airtel. Airtel operates in 18 countries across South Asia and Africa and is considering launch of a standardized campaign across all the 18 countries. What factors would you be considering in launch of such global campaign?What challenges, would you face in using standardised advertising across all these countries? Explain Briefly
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- Describe a foreign Coca Cola Video advertisement. How is it different from the US Coca Cola advertisement? Why do you think they are different? Use marketing terms in your response.Evaluate whether Wal-Mart in south Korea could promote its brand to social network sites such as facebook and twitter. What would be the benefits of such types of promotion?Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives?
- Jumbo King is entering the Dubai market to cater to the Indian diaspora in the city. It is a test market and based on its success, the company will explore other countries in the Middle East region which has a large Indian population.As the IMC consultant appointed by the company, recommend the analysis, you would do to understand the framework of Marketing Communication while entering an international market like Dubai?describe any TWO (2) activities undertaken by a company in St.Vincent and the Grenadines that they would consider to be marketing activities. describe the marketing activities encountered/ experienced or observed using examples of Advertising pictures. Use real examples in St.Vincent and The Grenadines Identify what marketing activities they are. Explain what is the company undertaking the activities trying to do. What is their objective(s)? Who are the activities or messages targeted to? what marketing principles do these activities demonstrate?You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions: Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example
- As the newly appointed marketing manager of PIZZA HUT SA, you are tasked with introducing your new product to the SA market. Keeping in mind this in conjunction with KFC. You are required to discuss the seven steps in the marketing communication campaign in relation to how you will promotion the new product to SA clientsNestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?Solving promotional and product problems do not guarantee global marketing success. Why? Explain with an example?