Assess risk adjusted opportunities vs. the operating environment in the two target markets of Poland and Bulgaria based on the following documents.
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Assess risk adjusted opportunities vs. the operating environment in the two target markets of Poland and Bulgaria based on the following documents.
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- Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s management team has contacted you as a team of Chief International Marketing Consultants to design a global marketing program. They have asked you to respond to their situation by selectively targeting Beijing OR Shanghai in China, two cities with high population densities, where sales might be very strong. The brand already has a strong online presence, www.gap.cn, which serves as an alternative channel with a potential reach of several hundred million consumers.During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Communicating your value proposition4.a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words…During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principle
- Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.Assume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?"The process of standardisation is viewed by some as more cost-effective, while adaptation enhances satisfaction of customers (Vrontis, 2003). However, there is a disagreement between scholars on whether standardisation or adaptation is the right approach…” In the light of the above extract, critically discuss the arguments FOR and AGAINST the standardisation and adaptation of the marketing mix in the international context?
- Discuss why you would recommend to X Company of your choice that wants to enter Pietermaritzburg - Kwazulu-Natal South African market, to use the Michael Porter’s Model.A company's marketing mix will often be different for different countries based on each of the following except: A country's infrastructure and telecommunications. О а. O b. The income or lack thereof of consumers in a country A country's political level Ос. O d. A country's values, norms and local preferencesQ. No. 4. International Marketing is not as easy as domestic marketing” throw light on the statement with respect to the challenges faced in international marketing.
- As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .8. Critical assess the procedures/policies that are in place to accommodate persons withdisabilities.Kindly answer the question on Market Opportunity Analysis in England for a soap business. State why England represents a good market opportunity for the product.Rationale must include:a) Retail distribution channels in England b) Major advertising media used in England c) Total size of the market and market potential for the soap in England d) Target market and demographics for the soap in EnglandWith the exception of Argentina, Brazil, Mexico, France, the U.K., Russia and Germany. What countries would be an important market for "The Horse Place's" (sells horse tack and horse supplies) products?