Assess the extent to which different stakeholder groups have needs and objectives in common or that overlap and how this could benefit Tesco. * Colleagues recommend us as a great place to work and shop * We build trusted partnerships
Assess the extent to which different stakeholder groups have needs and objectives in common or that overlap and how this could benefit Tesco. * Colleagues recommend us as a great place to work and shop * We build trusted partnerships
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3 Assess the extent to which different stakeholder groups have needs and objectives in common or that overlap and how this could benefit Tesco.
* Colleagues recommend us as a great place to work and shop
* We build trusted partnerships
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