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Briefly explain how marketing strategies such as advertisements and product sales influence our purchasing behavior for cosmetic products.
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- The consumer: describe the target market profile Product: washing machineA product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.How does a company's brand hierarchy influence consumer perceptions and purchasing decisions?
- Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Discuss how marketers use quality as a productstrategyWhen buying products, consumers expect certain outcomes from the purchase. What is that?
- Explain the concept of brand loyalty and how companies can cultivate and maintain it among their customers.Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Explain the different stages of the Buyer Decision Process in the context of choosing a shampoo.