Briefly explain the difference between Michael Porter and william K Hall on the matter of positioning for survival. Which Michael Porter's five forces of competition are underestimated by the US corporations ?
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Briefly explain the difference between Michael Porter and william K Hall on the matter of positioning for survival. Which Michael Porter's five forces of competition are underestimated by the US corporations ?
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- what do you think is the importance of Market positioning?In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.Choose any two main brands. Pick the category dominated bythese two main brands. Evaluate the positioning of eachbrand. Who are their target markets? What are their mainpoints-of-parity and points-of difference? Have they definedtheir positioning correctly? How might it be improved? Givesuggestions for improvement separately for each of thebrands.
- What is the positioning strategy of Olpers vs Milkpak ?What is cultural branding? Identify and explain the three step model for cultural branding: 1.Map the cultural orthodoxy 2.Locate the cultural opportunity 3.Identify and diffuse the new ideologyExplain thoroughly who is dutch lady UHL full cream milk target market? what customer needs are satisfy from Dutch lady UHL full cream milk.
- What type of market is Huy Fong targeting with its sriracha sauce?4. Marketing strategies should be targeted to which of the following adopter classes? O innovators O innovators and early adopters O innovators, early adopters, and early majority O innovators, early adopters, early majority, and late majorityAnswer the following: 1. If you were a florist, what positioning strategy would you use? Why? Discuss the trade- off associated with it. 2. What is meant by the term “other customers” and why is their influence so much greater for services compared to goods? 3. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail.