Business and Marketing Promotion Study Questions 1 ________ is to cost as promotion is to communication a Product b Convenience c Place d Price e None of the above
Business and Marketing Promotion
Study Questions
1 ________ is to cost as promotion is to communication
a Product
b Convenience
c Place
d Price
e None of the above
2 Internal marketing refers to marketing domestically
a True
b False
3 Which of the following is an example of external
marketing?
a Staff meetings
b Employee handbooks
c Television advertising
d Intranet communication
e Communications to company staff
4 Another term for the marketing mix is the 4 Ps
a True
b False
5 STP refers to:
a Selling, Telling, Promoting
b Segmentation, Training, Positioning
c Selling, Targeting, Positioning
d Segmentation, Targeting, Positioning
e Segmentation, Targeting, Pricing
6 Types of environmental considerations are social, legal,
economic, technological, demographic and religious
a True
b False
7 Focus groups are a form of primary research
a True
b False
8 The first step in conducting
ÂÂ____________
a Determine the objective
b Write a survey
c Write a proposal
d Create focus groups
e Conduct preliminary research
9 Which of the following is NOT a type of buyer?
a Governments
b Consumers
c Seller
d Corporations
e Non-profit organizations
10 Which of the following is NOT a secondary marketing
research methodology?
a Government sources
b Academic sources
c Focus groups
d Consultants/research brokers
e Industry publications
11 Which of the following is an obstacle for
distribution channels
a Marketers
b Retailers
c Brokers
d Sellers
e Obfuscation
12 One of the purposes of market segmentation is to
maximize limited resources
a True
b False
13 The four areas of global strategic marketing planning
include:
a Strengths, weaknesses, opportunities, threats
b Outsourcing, mergers, acquisitions, corporate insolvency
c Market situation analysis, objectives, strategies, action
plans
d Democracy, communism, socialism, terrorism
e Segmentation, targeting, positioning, training
14 In industries where competition is highly localized, a
decentralized structure where most of the decision-making is made at the
country-level is often appropriate
a True
b False
15 The following is NOT a reason for global branding:
a Economies of scale
b Development costs that can be spread over large volumes
c Brand awareness advantages â?” global brands are
more visible than local brands
d Cultural barriers
e The ability to capitalize on media overlap between and
among countries
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