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- Are you aware of market mavens on your campus?Describe their characteristics, behaviors, andmotivation.Describe product-related segmentation.Give atleast 3 examples with explanations of each of commercial or printed advertsiment bearing the: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation
- What is a target audience?What are some products that make their appeals primarily to the id? To the superego? To the ego? How does these appeal work? can you think of a company that uses psychographics segmentation to position its products in the marketplaceDescribe what is meant by target market & the importance of identifying them.