CLV3: A new streaming platform, MV expects to make a margin of $10 every month from each of its active customers. Using the below information, calculate the CLV of each customer for the first three months. • Monthly discount rate is 10% • Customer has a transactional relationship with MV • The payment is made at the beginning of the month • The number of active customers for MV decreased from 1,250 to 1,000 active customers over the last month. Hint: Calculate the retention rate based on the information above:

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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CLV3: A new streaming platform, MV expects to make a margin of $10 every month from each of its active customers. Using the
below information, calculate the CLV of each customer for the first three months.
Monthly discount rate is 10%
• Customer has a transactional relationship with MV
• The payment is made at the beginning of the month
The number of active customers for MV decreased from 1,250 to 1,000 active customers over the last month.
Hint: Calculate the retention rate based on the information above:
Transcribed Image Text:CLV3: A new streaming platform, MV expects to make a margin of $10 every month from each of its active customers. Using the below information, calculate the CLV of each customer for the first three months. Monthly discount rate is 10% • Customer has a transactional relationship with MV • The payment is made at the beginning of the month The number of active customers for MV decreased from 1,250 to 1,000 active customers over the last month. Hint: Calculate the retention rate based on the information above:
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