Company: Accor Hotel UK  Analysis of the firm in detail  Basis of competition identify and evaluate your firm’s basis of competition, i.e. its business-level strategy assess whether the firm’s strategy is supported by its capabilities and resources; whether it is competitive within the firm’s strategic group; can the firm separate itself from its rivals? Corporate-level strategy assess the degree of diversification in the firm’s businesses; are they appropriate given its capabilities and resources? what type of internationalisation strategy does the firm follow? Is it appropriate given it capabilities and resources? Can you compare its strategy to those of its main rivals? How has the firm grown in recent years, acquisitions, mergers or organically? Has the firm adopted any cooperative strategies? For what purpose? How successfully? Are there any links to its capabilities and resources?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Company: Accor Hotel UK 

Analysis of the firm in detail 

  • Basis of competition
    • identify and evaluate your firm’s basis of competition, i.e. its business-level strategy
    • assess whether the firm’s strategy is supported by its capabilities and resources; whether it is competitive within the firm’s strategic group; can the firm separate itself from its rivals?
  • Corporate-level strategy
    • assess the degree of diversification in the firm’s businesses; are they appropriate given its capabilities and resources?
    • what type of internationalisation strategy does the firm follow? Is it appropriate given it capabilities and resources? Can you compare its strategy to those of its main rivals?
    • How has the firm grown in recent years, acquisitions, mergers or organically?
    • Has the firm adopted any cooperative strategies? For what purpose? How successfully? Are there any links to its capabilities and resources?
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