company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities. Company is conducting a: Choices: Marketing Environmental Scanning SWOT Analysis Situation Analysis
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- What is the concept of customer insights and the role it plays in making good marketing decisions.Discuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?What are marketing analytics?
- Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.In what ways do marketing dashboards function as pivotal tools for discerning intricate trends, delineating subtle patterns, and uncovering nuanced correlations within customer behavior, thereby facilitating the optimization of marketing strategies and campaigns?marketing decision support system what are three examples of a marketing decision support system a company can use to gather information about their business?
- Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?What is a consumer inference? Why is this ofinterest to marketers?Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?