company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities. Company is conducting a: Choices: Marketing Environmental Scanning SWOT Analysis Situation Analysis

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
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company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities. Company is conducting a: Choices: Marketing Environmental Scanning SWOT Analysis Situation Analysis
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