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Compare and contrast advertising and public relations. How can public relations contribute to a firm’s IMC? |
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- Discuss traditional sources of advertising and public relations in comparison to e-based strategies. What are the pros and cons of each? What modes of advertising and public relations appeal to you and why?What are the three primary objectives of advertising? Give anexample of when each one might be used.What measures of effectiveness are used for advertising, sales promotion and public relations?
- What is public relations?What are negative keywords in online advertising, and how do they help optimize ad campaigns on platforms like Google Ads?Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?