Consider the Characteristics of the Marketing Communications Mix and create a communications mix strategy for a new restaurant in an area that you are familiar with. Your discussion must include in detail, the communication content, communication objectives, communication tools that would be used at the different stages in the Product Life Cycle for the service firm of your choice.
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Consider the Characteristics of the Marketing Communications Mix and create a communications mix strategy for a new restaurant in an area that you are familiar with. Your discussion must include in detail, the communication content, communication objectives, communication tools that would be used at the different stages in the Product Life Cycle for the service firm of your choice.
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- Marketing communications are the means by which firms seek to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they offer. The marketing communications mix consists of several communication tools. Using a product or service to illustrate your point, list and briefly explain any six communicating tools that you would utilize for this product.Briefly describe the three types of Integrated Marketing Communications Objectives, their advantages and disadvantagesYou are a newly appointed marketing executive and your marketing director has asked you to produce a report that she can present at the next board meeting. In your report, you should succinctly highlight the issues the company might have to face when first attempting to improve the integration of their marketing communications effort. Within your report, you should outline why companies are moving towards integration and identify the main reasons for and against integration
- Explain the goals and objectives of marketing communication. Give examples and expand the answerMarketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.List the key components of integrated marketing communication?
- Briefly describe the disadvantages of Word of mouth promotion.Write about the objective of integrated marketing communications.Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.