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Q1.Provide 2 examples of core icon products. Describe what distinguishes each core icon product from its competitors.
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- Q1. Select coffee product and provide details of the company name, its marketing mix, segmentation, targeting, positioning and distribution strategies.1). Explain Product Mix Strategies in Detail with Examples?Question 1 (a) Explain the product concept. Give two examples of organisations that have applied the concept. Discuss how and why the organisations selected did so. (b) Discuss why organisations care about customer value.
- Question 3 Provide an in-depth analysis and giving examples of both product and customer profitability analyses.Q#05: Provide example from National market of Porters Generic Strategies?Q2. What is Product Positioning, also explain how we can identify the possible competitive advantage in ourproduct if we are selling "Detergent" in rural areas of Punjab, Pakistan.
- Q6: "Customer lifetime value (CLTV)" refers to the amount of money acustomer spends with your company over the course of their relationship.You can concentrate on the lifetime value by answering the following twoquestions.(i) How do you differentiate between two of your averageconsumers, one that visits STO MegaMall in person and spendstheir money there, and the other customer who buys fromeSTORE.mv, the online channel option? With examples andcomputations, explain CLTV. (ii) What are STO MegaMall and eSTORE.mv willing to do as toestablish, strengthen, and maintain customer relationships asindependent customer channels?Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).Q1. Explain the benefits and challenges of CRM? Customer relationship management
- Q1. Analyse on Branding Strategy and it’s importance Q2. Explain and give examples the following 1.Brand equity models 2. Brand building block 3. Products4. Environmental issue Q3. What are the environmental issue about a brand.1) 3 Competitors for a face wash product 2) Competitive edge for a face wash product 3) Closing statement for a face wash product 3)Ma1. 8 ball Enterprises manufacturers and sales billiard and pool tables and related accessories a product line of pool balls with hockey team logos was launched recently but it's still unclear whether the product line will be successful in which sbu type might this product line best be classified Cash Cow star dog Question mark