Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local day spa. You know that the spa's quality is judged by both the service provide and the goods (food). The characteristics of services (intangibility, perishability, variability, and inseparabili- ty) create unique marketing challenges, however, these challenges can be met with creative marketing strate- gies. Outline the challenges for marketing the spa cre- ated by each of the four characteristics of services. List your ideas for what might be done to meet each of these challenges.
Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local day spa. You know that the spa's quality is judged by both the service provide and the goods (food). The characteristics of services (intangibility, perishability, variability, and inseparabili- ty) create unique marketing challenges, however, these challenges can be met with creative marketing strate- gies. Outline the challenges for marketing the spa cre- ated by each of the four characteristics of services. List your ideas for what might be done to meet each of these challenges.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Creative Homework/Short Project Because of increased
competition in its community, you have been hired as a
marketing consultant by a local day spa. You know that
the spa's quality is judged by both the service provide
and the goods (food). The characteristics of services
(intangibility, perishability, variability, and inseparabili-
ty) create unique marketing challenges, however, these
challenges can be met with creative marketing strate-
gies. Outline the challenges for marketing the spa cre-
ated by each of the four characteristics of services. List
your ideas for what might be done to meet each of
these challenges.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F197e7072-bdc0-49d4-acfd-30820e708568%2Fa2344d3e-1be3-4779-81a6-7586f755b55f%2F0dx2akh_processed.png&w=3840&q=75)
Transcribed Image Text:Creative Homework/Short Project Because of increased
competition in its community, you have been hired as a
marketing consultant by a local day spa. You know that
the spa's quality is judged by both the service provide
and the goods (food). The characteristics of services
(intangibility, perishability, variability, and inseparabili-
ty) create unique marketing challenges, however, these
challenges can be met with creative marketing strate-
gies. Outline the challenges for marketing the spa cre-
ated by each of the four characteristics of services. List
your ideas for what might be done to meet each of
these challenges.
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Recommended textbooks for you
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning