Define the major elements of human communication: context, source–receiver, messages, channels, noise, effects, and ethics

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.2: The Communication Process
Problem 1LO
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Define the major elements of human communication: context, sourcereceiver, messages, channels, noise, effects, and ethics

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