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Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university

Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university

4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products.

5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product?  What is your competitive advantage in the market? Can you compete globally with your product? 

To provide somewhere to rest or sleep when away from home A bed, towels, a bathroom, a mirror, a wardrobe Clean sheets, some clean towels, Wi-fi, and a clean bathroom The inclusion of a concierge service or a free map of the town in every room Five Product Levels (Kotler) A different gift placed in the room each time a customer stays - it could be some chocolates on one occasion, and some luxury water on another Core Benefit Example of a hotel Generic Product Expected Product Augmented Product Potential Product Another example of air travel - https://www.slideshare .net/ersineker/air- travel-product-levels
Transcribed Image Text:To provide somewhere to rest or sleep when away from home A bed, towels, a bathroom, a mirror, a wardrobe Clean sheets, some clean towels, Wi-fi, and a clean bathroom The inclusion of a concierge service or a free map of the town in every room Five Product Levels (Kotler) A different gift placed in the room each time a customer stays - it could be some chocolates on one occasion, and some luxury water on another Core Benefit Example of a hotel Generic Product Expected Product Augmented Product Potential Product Another example of air travel - https://www.slideshare .net/ersineker/air- travel-product-levels
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