Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
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  • Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service.
  • Provide a particular target market and elaborate why they are the appropriate segment to target to.
  • Explain well if what you think is the value proposition of your chosen product or service.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing