Describe how marketing channel members add value inthe channel of distribution between manufacturers andconsumers.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.1: What Are The Four Distribution Channels?
Problem 1LO
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Describe how marketing channel members add value in
the channel of distribution between manufacturers and
consumers.

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