Describe prudential regulation and define and distinguish between macro and micro-prudential regulation. What is the purpose of prudential regulation?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.3: The Political-legal Environment
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Describe prudential regulation and define and distinguish between macro and micro-prudential regulation. What is the purpose of prudential regulation? 

 

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