Describe the marketing mix as it pertains to a new fruit juice. Ensure to describe the 4P's (product strategies, price strategy, place strategy and promotional strategy as it relates to the new fruit juice. Give a definition of the marketing mix and the 4Ps as well as give examples and decribe each part as it pertains to the new fruit juice.
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Describe the marketing mix as it pertains to a new fruit juice. Ensure to describe the 4P's (product strategies, price strategy, place strategy and promotional strategy as it relates to the new fruit juice. Give a definition of the marketing mix and the 4Ps as well as give examples and decribe each part as it pertains to the new fruit juice.
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- Ma1. 8 ball Enterprises manufacturers and sales billiard and pool tables and related accessories a product line of pool balls with hockey team logos was launched recently but it's still unclear whether the product line will be successful in which sbu type might this product line best be classified Cash Cow star dog Question markDescribe each of the 7Ps (product, price, promotion, place, people, positioning, packaging) as exhibited by McDonald's .Q1. How do you see the product “Jeep”? Q2. What is the target group of customers for Jeep?
- When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.Description of the Product: What are the features of a minialist handbag and how do these benefit consumers?How did the development of Special K Peach and Apricot extend the brand stillfurther?5. What was the significance of the Special K bar in injecting further dynamism to theproduct life cycle?6. Did the development of variants – Special K Red Berries, Special K Peach andApricot, and Special K bars – destroy the market for the original Special K product inthe UK?7. How has the extension of the Special K brand been a global success story?8. Is it possible to continually extend a brand to increase the life cycle of a product?9. What are the implications for Kellogg following the COVID 19 and what are yourtakeaways?
- D4) Pick a product and company name and then explain the 4 four P's regarding thatMake a selection of advertisements from newspapers and magazines. Illustrate how quality is used in promoting these products and How do the ads imply the different definitions of quality?Analyse the 7Ps marketing mix of Dans le noir restaurant and brasserie of the light restaurant.
- Recently Emma was asked to donate some baby food to the local Health and Human Services agency for a free flu shot clinic being held at the local high school. She donated one hundred containers of Smoosh'd Bananas and even stopped by the event to see how it was going. When she arrived, she was surprised to see her friend Jamie there, happily greeting and signing in owners and their dogs. On the way home, Emma began to think that perhaps there are ways that she can motivate her employees without paying them, but she doesn’t know much about motivation theory. She turns to you once again for information and guidance.4. Blistex was reviewing price and promotion alternatives for two products in its line: Regular Blixtex and Sensitive Lip Blistex. The price and promotion alternatives for the two products by their respective brand managers include the possibility of using additional promotion or a price reduction to stimulate sales volume. Here's what we know. Blistex Regular Blistex Sensitive Lips 2.00 Unit Price Unit Variable Costs 0.25 Unit Contribution 75 $1.00 1.40 .60 Unit volume 1,500,000 1,000,000 Both brand managers are considering either a price reduction of 5% or an incremental increase of $100,000 in advertising. 1. What absolute increase in sales units and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Regular? How about for Sensitive Lips? 2. What is the absolute increase in unit sales and dollar sales will be necessary to maintain the level of total contribution dollars if the price of each product is reduced by 5%Suppose you bought a mobile phone recently. (As customer you have some basic expectations from this mobile at the same time the mobile should possess certain qualities/features for different levels. Now consider the mobile that you bought is an iPhone. You also bought clothes and Life insurance for yourself. For your Business purpose you bought raw materials, computer and writing papers.) relate the mobile phone with different product levels with proper explanation. Now relate all the mentioned purchased products with classification of products and discuss their characteristics with proper example ?