Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model?
Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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1.) Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model?
Course title: Business Analytics
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