Determine where you fit in a supply chain. For what reason is the value chain in place? What is it that you do? Is there a certain way in which you communicate with other participants in the supply chain? In what ways is the value chain's performance measured?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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Determine where you fit in a supply chain. For what reason is the value chain in place?
What is it that you do? Is there a certain way in which you communicate with other participants in the supply chain? In what ways is the value chain's performance measured?

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