Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.6: Situational Factors Influencing Consumer Behavior
Problem 1LO
Related questions
Question
Differentiate between the
environmental forces that affect
international marketing efforts.
Expert Solution
Step 1
- Environmental forces refers to the contextual events which impacts foreign trade.
- It refers to the prevailing existing norms and situations in the economy which constantly impacts the business activities either directly or indirectly.
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