Directions: Kindly read and analyze the questions/statements below and discuss based on the context of our discussion. ( 1. Must there be a limit to influencing consumers? 2. At what point do we say that our consumer research is pervasive? 3. Must we regulate consumption?
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- Critics claim that research activities such as this infringe on consumer privacy rights. Should marketers have access to such information? Discuss the advantages and disadvantages of such research for both marketers andconsumers.Watch Online Qual - Best Practices for Mobile Consumer Research and answer the following questions. 1. How have advances in consumer electronics and information technology impacted the way many business and market research agencies now conduct marketing research? 2. How does the use of mobile phones in marketing research enable marketeres to potentially gain new insights while at the same time facilitating greater confidene in findings obtained using tradition approaches? 3. What are some potential challenges or limitations to using mobile phones for conducting market research?Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?
- Make a research about ( innovations in education ) and explain it in your own way , and say your opinion about it at the end . addreference pleaseEach of us is biased to some degree. Marketers can bias research findings based on how survey questions are structured and worded. Answer the following two questions: As a marketer, how do you eliminate that bias? Why would eliminating bias be important to your research? Write two biased research questions and then rewrite them so that they are unbiased. Include both the biased and unbiased versions of both questions in your submission.Critical Thinking What is your overall attitude toward market research? Do you think it is a beneficial activ- ity from a consumer's perspective? Or do you think it merely gives marketers new insights on how to con- vince consumers to buy something they really don't want or need?
- c. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusionFrom the extract, develop a meaningful suggestion on how marketing research can assist Firefly in decision-making?
- 4. Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business. [Guidance to students: Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant by the societal marketing context. Try to use your own words in doing so and make sure you add a reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee shop. What would they have to do in order to follow the societal marketing concept? Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve the social and environmental performance of their business. You can think about any two aspects of the marketing mix. Perhaps more could be done to…As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studyCritical Thinking What is your overall attitude towardmarket research? Do you think it is a beneficial activity from a consumer's perspective? Or do you think itmerely gives marketers new insights on how to convince consumers to buy something they really don'twant or need?