Discuss the impact of the growing number of dual income households on (a) nonstore retailing and (b) the retail mix.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 3DYMP
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Discuss the impact of the growing number of dual income households on (a) nonstore retailing and (b) the retail mix.

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