Discuss the role that integrated marketing communications (IMC) play in the development of a promotional mix. 5. Discuss the evolving role of the Internet and other digital media in the IMC program for international marketers. 6. How can marketers make effective use of digital media in marketing their products and service in various countries?

Discuss the role that integrated marketing communications (IMC) play in the development of a promotional mix. 5. Discuss the evolving role of the Internet and other digital media in the IMC program for international marketers. 6. How can marketers make effective use of digital media in marketing their products and service in various countries?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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