Distance (miles) Central West School South School Population Student District School North 8 11 14 700 Suth 12 9 300 East 9 16 10 900 West 8 9 600 Central 8 12 500

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.4: Demographic Segmentation
Problem 1LO
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Brooks City has three consolidated high schools, each with a capacity of 1,200 students. The school board has partitioned the city into five busing
districtsnorth, south, east, west, and centraleach with different high school student populations. The three schools are located in the central, west,
and south districts. Some students must be bused outside their districts, and the school board wants to minimize the total bus distance traveled by these students. The average distances from each district to the three schools and the total student population in each district are as follows: The school board wants to determine the number of students to bus from each district to each school to minimize the total busing miles traveled.
a. Formulate a linear programming model for this problem.
b. Solve the model by using the computer. 

Distance (miles)
Central
West
School
South
School Population
Student
District
School
North
8
11
14
700
Suth
12
9
300
East
9
16
10
900
West
8
9
600
Central
8
12
500
Transcribed Image Text:Distance (miles) Central West School South School Population Student District School North 8 11 14 700 Suth 12 9 300 East 9 16 10 900 West 8 9 600 Central 8 12 500
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