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- Explain how cluster sampling is different from stratified sampling
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- Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?What are the two major differences between stratified random sampling and cluster sampling? (Hint: think about how population is divided and when random selection is done )What is the difference between the population and the sampling frame?
- Differentiate between the following: Cluster sampling and stratified sampling Probability sampling and non-probability samplingDescribe the process of identifying a target population and selecting a sampling frame.Which sampling method includes elements from each of several mutually exclusive groups within a population? Multiple Choice Simple random Systematic Double Cluster Stratified
- Population + Sampling Pretend that you are tasked to research about Wits College students' satisfaction. You are basically assessing if students are satisfied with the College. Identify the population of that study. Give a realistic sample. Explain why you chose the sample you have. You need to justify that your sample is ideal for the study.1.The most critical criterion in selecting a sampling technique is A.how well the sample represents the population being studied B.the size of the sample C.the sampling methodology used to select the sample D.the sampling unit 2.When examining a research problem, prior research a company has conducted on a previous research question would be classified as A.internal secondary data B.internal primary data C.external secondary data D.external primary data 3. The first step in the marketing research process is to define the issue or problem. The second step is to A.examine secondary data for relevant information B.conduct a primary research study C.decide if an outside research firm will be used or if the research will be conducted internally D.analyze and interpret the dataCan you describe when is it accurate to use systematic sampling or when is it not? Provide an example on a marketing context.
- please explain the following random sampling methods along with giving examples for each in a business context situation. a) Systematic random sample b) Stratified Sample c) Cluster Sampleexplain how alternative method of sampling used in the process of gathering data to support decision makingsummary of the 5 techniques that are used in selecting sample elements out of a population in research.