Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
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Explain how Day Dream Toys might collect and use
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- Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.What is a decision statement? How does the focus on an irrelevant decision affect the research process?What are some differences between a marketing decision problem and a marketing research problem? Answer the question with reference.
- The goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wantsObservational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?Describe a marketing research problem in which both survey and observation methods could be used for obtaining the information needed
- Explain Observational research?complete the table below by creating the codes and themes for respondents 2 and 3. RESPONSES OF RESPONDENTS TO THE RESEARCH QUESTION CODES THEMES OR CATEGORIES Respondent 1: Wear face mask and shield COVID prevention guidelines Protect yourself from COVID Respondent 2: Avoid going to crowded places Respondent 3: Eat healthy food