Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.

 

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