Answered: Explain IKEA Category Factors briefly?…

Explain IKEA Category Factors briefly? Threat of new entrants. Bargaining power of buyers. Bargaining power of suppliers. Current category rivalry. Pressure from substitutes. Category capacity.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Explain IKEA Category Factors briefly?

Threat of new entrants.
Bargaining power of buyers.
Bargaining power of suppliers.
Current category rivalry.
Pressure from substitutes.
Category capacity.

Of these points.

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