Explain the alternativeways to classify retailoutlets

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the alternative
ways to classify retail
outlets

Expert Solution
INTRODUCTION

A retail outlet can be referred to as a store or outlet that carries out actual retail activities and have a sales area. There are consumer goods or services to customers through various distribution channels to earn a profit.

EXPLANATION

A retail outlet can be classified mainly according to its elements like ownership, level of service, and type of merchandise line.
Classification based on ownership include corporate chains, independent retailers, and contractual systems, etc.
Classification based on service level includes self-serviced retailers, limited-service retailers, and full-service retailers, etc.
Classification based on the type of merchandise line includes stores with depth, etc.

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