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Explain the key factors that can lead to customer conflict in a retail setting.
Step by step
Solved in 3 steps
- Explain the various marketing decisions retailers must consider in designing strategies to attract and hold customers.What PESTEL forces (see Chapter 8) have contributed to the transformation of the retail industry?2. Identify the target market for the retail trade and discuss how it is trying to develop an advantage over its competitors
- What major trends and developments are retailers facing? How do these developments impact their competitive strategies?What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.List the social trends that retail managers should regularly monitor and describe their impact on retailing.