Explain with the use of examples, why do some products experience long successful lives while others have very short life cycles?
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Question 2: Life Cylces (Building Brand Equity)
Explain with the use of examples, why do some products experience long successful lives while others have very short life cycles?
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- Q)Discuss in detail the market segmentation and segmentation basis and levels. Also discuss the product life cycle and new product development strategies with the support of examples.Question 6 - The first step in the consumer decision making process is to: Recognize a need or desire to be met. Seek out information about a product. Look at all the brands that are available. Talk to others about product features.What is Brand Equity? Please answer at your own easy words.
- your opinion, what makes for a successful brand? What are some examples of successful brands? InQ1. How do you see the product “Jeep”? Q2. What is the target group of customers for Jeep?QUESTION TWO (a) Define the following terms, Brand identity, Brand equity, and Brand management (b) What are the main Brand management objectives. (c) Discuss the Brand management process (d) What are some of the Factors which influence brand management
- You are the product manager of a power Shakti herbal pest health drink for kids explain the concept of different levels of a product with reference to the brand power Shakti• Explain briefly about the Brand’s USP, Brand Equity & Customer Based Brand Equity.As a new product in a market, which is a better market positioning, a quality-oriented or a price-oriented product? and why? (cite your sources)
- Introduction Growth Maturity Decline Abandonment Sales ONE -Profit TIME Fig. 6.1. Stages in Product Life Cycle. Use this figure as a guide in creating a detailed-action plan for your Product Life Cycle. Imagine that Angel's Burger will release the new product called "King Size Angel's Burger" which is good for 3 - 4 persons worth PHP. 150 with a tagline of "Sa Unang Kagat Patty lahat! with Cheese". As the Product Manager of the company, what are the possible actions you can implement for the company. Product Life-Cycle Management (PLM) of Angel's Burger Target Market: (10 points) Introduction: (10 points) Growth: (10 points) Maturity: (10 points) Decline: (10 points) SALES AND PROFITS (in Rs.)-Examine the potential causes of Brand failure .Q1__List four marketing management philosophies and explain one. Q2__Describe the stages of the product life cycle and how marketing strategies change during a product life cycle
