Give a clear identification and description of the different ways your chosen market is/can be segmented, with your chosen market being the dairy market.
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Give a clear identification and description of the different ways your chosen market is/can be segmented, with your chosen market being the dairy market.
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- Give a clear identification and description of the different ways your chosen market is/can be segmented, with your chosen market being the herbal milk market.Research Whole Foods (wholefoodsmarket.com) and discuss who you think comprises their target market. Remember to consider all Geographic, Demographic, Psychographic, and Behavioral attributes.How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?
- Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onname and define any five types of market segmentations that you have studiedWhat are the market segments? How would you plan on choosing your target markets and why?
- This External Environmental Factor helps shape and understanding of the customers who are being targeted. Select one: a. Regulatory Factors b. Economic Factors c. Political d. Socio-Cultural FactorsListed below are a number of firms and how they approach segmentation. Identify what type of segmentation base the firm is using. Identify whether one segmentation base in combination (that is, hybrid segmentation) has been used. A bank that markets home loans to young married people and financial planning services to retired people. A mobile phone company that targets people who frequently holiday in Northern areas of the country A cheese manufacturing company that targets people buying cheese platters for a dinner party or function. (1) Prestige car manufacturers who highlight the status associated with owning one of their vehicles. (1) Clothing brand manufacturers target those consumers who are interested in purchasing their near arrivals. A book publisher that specializes in children’s books A home-delivered water company advertising in a ‘health’ magazineThe four common bases of market segmentation are demographic, strategic, geographic, and discretionary; True or False
- Use the bases of market segmentation to describe Boston Pizza's sports bar target market and family dining target market?You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.At least one segmentation variable is common in business markets but not relevant to consumer markets. Briefly define this variable and give an example of how it might be applied.