Give an example - real or fictive - of a company where the conventional value chain is supported by the virtual value chain in its internationalizing process and describe in detail how this interaction process works!

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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Give an example - real or fictive - of a company where the conventional value chain is supported by the virtual value chain in its internationalizing process and describe in detail how this interaction process works! 

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