How can data-driven marketing strategies improve customer loyalty and value? What role do digital platforms such as social media, mobile messaging, and email marketing play in customer lifecycle management? How can artificial intelligence and big data be utilized to provide personalized and relevant interactions with customers? How can social media and mobile interactions be integrated to establish social CRM capabilities and enhance customer loyalty and advocacy? What are the advantages of using data analysis and targeting techniques to increase customer loyalty and value, and what alternative approaches can be explored to encourage interactions with customers?
How can data-driven marketing strategies improve customer loyalty and value? What role do digital platforms such as social media, mobile messaging, and email marketing play in customer lifecycle management? How can artificial intelligence and big data be utilized to provide personalized and relevant interactions with customers? How can social media and mobile interactions be integrated to establish social CRM capabilities and enhance customer loyalty and advocacy? What are the advantages of using data analysis and targeting techniques to increase customer loyalty and value, and what alternative approaches can be explored to encourage interactions with customers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How can data-driven marketing strategies improve customer loyalty and value? What role do digital platforms such as social media, mobile messaging, and email marketing play in customer lifecycle management? How can artificial intelligence and big data be utilized to provide personalized and relevant interactions with customers? How can social media and mobile interactions be integrated to establish social CRM capabilities and enhance customer loyalty and advocacy? What are the advantages of using data analysis and targeting techniques to increase customer loyalty and value, and what alternative approaches can be explored to encourage interactions with customers?
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