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Solved in 3 steps
- Why do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?How can a marketing organization foster a customer-centric culture?How does a customer-driven marketing strategy contribute to long-term sustainable growth and competitive advantage in the marketplace?
- Demonstrate in your report how to formulate a set of marketing tools to pursue its marketing objectives in the target market.Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.Discuss how the marketing environment is likely to shape the marketing mix of a marketing firm