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How do reference groups encourage consumers to make ethical decisions according to consumer behaviour ?
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Solved in 2 steps
- What are AIO statements? How are they used by marketers?How might an understanding of consumer behaviour theory be used by those seeking to encourage consumers to make more ethical and sustainable choices when making purchase/consumption decisionsHow do cognitive biases affect consumer decision- making in the marketplace?
- How might an understanding of consumer behaviour theory be used by those seeking to encourage consumers to make more ethical and sustainable choices?Why is it important to understand that the consumer decision-making process does not occur in a vacuum?What is the importance of consumer behavior relating it to the different market structures? Do not google your answer.
- Analyze the components of the consumer decision-making process?Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/offensive. Using any one ethical decision making model analyze and explain ethical issues involved and why they are wrong/inappropriate/offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg. Women/childrenExplore the concept of neuromarketing and its applications in understanding consumer behavior and decision-making.
- How AI helps us understand consumer behaviour ? And its impact segmenting , targeting and positioning ?What is consumer behaviour? Discuss the sociological factors affecting the consumer behaviour?Discuss how ‘personal factors’ and ‘psychological factors’ affect consumer behavior. Give examples for some situations to clarify your answer