How do you think his manager should respond and why do you think so?a. Tell her that she can use the telephone only in an emergency.b. Tell her that what she is doing is theft just like the situation in case study. Case Study: Using the Office PhoneA Makati area manager, Tommy Looc learns that his assistant Lynn Cac, is using the office phone at least once a week to talk to her mother inCebu City for one hour or more. The manager confronted her with the discovery by asking Lynn if in fact, she is making these long-distancepersonal telephone calls.Lynn answers, "Yes. Why? Have I done anything wrong? What is so terrible about my using the phone anyway? The company is big enough toafford it; what is one phone call or two to Cebu? " Feeling expansive she adds, "I phoned my mother a couple of times last week because I wantedto find out about her trip to Hong Kong. What is the problem?" Tommy Looc take a hard line and direct her not to make any more phone callsbecause it is a form of stealing. Outraged, Lynn reacts to his comments by saying,"What? How could that be? I was just using the phone! I don't steal. I never steal! I was brought up not to steal. If you consider my using the phoneto talk to my family as stealing, then I suppose I should not take supplies home either. You know little things like refill pads, envelopes, staplers,and pens. I use them to write letters, organize my accounts, write grocery list, remind myself of chores, or to keep by the phone to jot downmessages. You are just picking on me"."What about the time that Noel Bool borrowed the computer for the weekend? Was that theft? He need it to work on his thesis. The PC is companyproperty, too. No one was going to need it over a weekend. What is the harm? And anyway, the thesis is for his MBA. The more degrees he gets themore it will help the company, right? But then again, he did say to me off the record, that when he got his MBA degree, he was going to look foranother position elsewhere".

A company needs to have a creative culture which will help it to innovate. This requires providing…

How do you think his manager should respond and why do you think so? a. Tell her that she can use the telephone only in an emergency. b. Tell her that what she is doing is theft just like the situation in case study

How do you think his manager should respond and why do you think so? a. Tell her that she can use the telephone only in an emergency. b. Tell her that what she is doing is theft just like the situation in case study

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

What does it mean to have the option of using an FMS?
Patient Safety: The Past Decade Describe the role of the National Quality Forum in helping to advance the goals of the Patient Safety and Quality Improvement Act. Describe the function and benefits of Patient Safety Organizations.
Problem Chick-n-Gravy Dinner Line The operations manager of a firm that produces frozen dinners had received complaints from numerous supermarkets about the firm's Chick-n-Gravy dinners. The manager then asked her assistant, Ann, to investigate the matter and to report her recommendations. Ann's first task was to determine what problems were generating the complaints. The majority of complaints centered on five defects: underfilled packages, a missing label, spills/mixed items, unacceptable taste, and improperly sealed packages. Next, she took samples of dinners from the two production lines and examined each sample, making note of any defects that she found. A summary of those results is shown in the table. The data resulted from inspecting approximately 800 frozen dinners. What should Ann recommend to the manager? DEFECT OBSERVED Missing Label Spill/ Mixed Unacceptable Taste Improperly Sealed Date Time Line Underfilled 5/12 0900 1 5/12 1330 2 5/13 1000 2 5/13 1345 1 5/13 1530 5/14…
With the HIPAA law that was enacted, how does this help or hinder the laboratory staff as it relates to patient confidentiality.
Sample Case - Study This is a case-study of an organisation called Rags to Riches Retail – they are considering making changes to their staff appraisal processes and making cuts to their staff training programme. Imagine you are a consultant who has been asked for some help by this company. You have been given a summary of information about the company as attached. Background Information This is a large retail company selling men’s and women’s clothing in the UK, Europe and Asia It is an international, team-based organisation with a strong focus on customer service There are opportunities for staff to gain experience internationally so there is some movement of staff between the outlets in different countries. Outlets are generally open 7 days per week from 9am to 10pm each day with some variation on Sundays and national holidays according to the variability in host-country legal requirements. The CEO and Board of Directors are committed to a vision for a learning and feedback…
Sample Case - Study This is a case-study of an organisation called Rags to Riches Retail – they are considering making changes to their staff appraisal processes and making cuts to their staff training programme. Imagine you are a consultant who has been asked for some help by this company. You have been given a summary of information about the company as attached. Background Information This is a large retail company selling men’s and women’s clothing in the UK, Europe and Asia It is an international, team-based organisation with a strong focus on customer service There are opportunities for staff to gain experience internationally so there is some movement of staff between the outlets in different countries. Outlets are generally open 7 days per week from 9am to 10pm each day with some variation on Sundays and national holidays according to the variability in host-country legal requirements. The CEO and Board of Directors are committed to a vision for a learning and feedback…
What is the effectiveness of 3M™Health Information System Division Potentially Preventable readmission method and the Centers for Medicare and Medicaid Services (CMS) used for measuring the quality of care at hospitals? Compare and contrast 3M™Health Information System Division Potentially Preventable readmission method and the Centers for Medicare and Medicaid Services (CMS) method and show how each method interconnects with Hospitals Readmissions Reduction Program (HRRP).
Last year, the manager of the service department at East Woods Ford instituted a customer opinion program to find out how to improve service. One week after service on a vehicle was performed, an assistant would call the customer to find out whether the work had been done satisfactorily and how service could be improved. After a year of gathering data, the assistant discovered that the complaints could be grouped into the following five categories: b. Categorize the following causes of complaints into a cause-and-effect diagram: tools, scheduling, defective parts, training, billing system, performance measures, diagnostic equipment, and communications. Complete the following diagram. Match each number in the chart with the corresponding cause. See the picture for this.
In August 2016, Ryan Lochte, the winner of 12 Olympic medals, publicly claimed that he wasbeing held up at gunpoint while competing at the Rio Olympic Games in 2016. CCTV later provedthat story was fabricated, resulting in a 10-month ban bestowed on Ryan Lochte. Use the following questions to guide your analysis of the Case Study above and to include thesuggested areas of analysis: 3. Proposed recommendations by:(a) Constructing an outline of a crisis management plan and suggesting how the plan couldhave been adopted to manage the crisis.(b) Identify public relations strategies and tactics used in sport contexts and outline thoseactivities which could have been employed to manage the image and reputation of RyanLochte in the public sphere.
Patient Safety: The Past Decade Describe the five (5) specific duties which the Patient Safety and Quality Improvement Act of 2005 were intended to accomplish.
Renaldo's Boutiques, Incorporated, has 14 stores located in a midwestern part of the United States. Renaldo, the president of the company, has set budgets for each store that do not allow for lost, stolen, or misplaced merchandise ( inventory shrinkage). Research shows the disappearance of store merchandise is attributed to a combination of internal and extemal causes. Customer theft-35 percent Employee theft-40 percent Administrative errors-18 percent Vendor dishonesty 7 percent Which philosophy do you believe Renaldo is following?
Case of Wrong Leg Amputation In one of the most tragic surgical errors, 52-year-old Willie King was supposed to have a diseased leg amputated in 1995. Instead, the surgeon took the wrong one off. As in many wrong site surgerycases, there were a series of mistakes that led to the wrong leg be ing amputated. The incorrect leg was listed in a number of key places including the blackboard in the operating room, the hospital's computer system, and the operating room schedule. The staff had sterilized and prepped the wrong leg for surgery before the surgeon, Dr. Rolando Sanchez, appeared in the operating room. The doctor's defence later was that both legs were unhealthy and would have to be amputated in any event. He was fined $10,000 and received a six-month medical license suspension. The cases against the surgeon and hospital were settled for $1.15 million. A. Define a 'negligent ac t' and state its elements. B. Use of res ipsa loquitur in medical malpractice cases appears to have had the…