How does the expectancy disconfirmation theory (oliver 1980) work in relation to the role of social media in influencing customer satisfaction in the tourism industry?
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How does the expectancy disconfirmation theory (oliver 1980) work in relation to the role of social media in influencing customer satisfaction in the tourism industry?
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- 1- The different ways hotel services marketers respond and try to reduce the consumers’ motivational conflictsDefine or describe exploration In 3 sentences explain the significance or relevance of exploration to opportunity recognitionOnline, Mobile, and Social Media Marketing You Are What You Like Marketers have always been interested in buyers’ personality traits and how they influence behaviors, but it is difficult to measure personality. Until now, that is. Online, mobile, and social media technologies are now providing researchers with new tools to predict someone’s personality traits and lifestyle activities. Microsoft and researchers from the University of Cambridge analyzed over 58,000 Facebook users’ “Likes” and developed an algorithm that matched them with demographic information and personality profiles. The resulting personality profiles determined, with over 80 percent accuracy, factors such as users’ gender, ethnicity, religion, sexual orientation, alcohol and drug use, and even whether their parents had separated before they turned 21 years old. Researchers even predicted IQ and found that users with higher IQs like curly fries and those with lower IQs like…