How has Digital Media influenced (or changed) the field of e-commerce? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries).

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.1: Opportunities Offered By Digital Marketing
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How has Digital Media influenced (or changed) the field of e-commerce? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries).

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